SEO Training


SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results.

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Course Description

SEO (Search Engine Optimization) Search Engine Optimization is a technique that is promoting the website on search engines and ensuring to get relevant traffic & site rankings in major search engines – Google, Yahoo and Bing.

Theinterns stepped ahead to bring expert knowledge and experience packaged together into a well-designed course content suiting the current industry needs. Our training program will gives you in-depth knowledge and offers you full learning and understanding of the topics in a highly interactive manner.

Duration:   45/90/180 Days

Trainer:   6-12 years of industry experience

Certificate:   Yes

Live Project:    Yes

Implementation:   100% Practical

Placement:   100% Assistance

Training Content

1 – Introduction

  • Internet and Search Engine Basics
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Importance of Search Engines
  • How the search engine works
  • Page Rank Technology
  • Google Web Masters Tools
2 – Keywords Research and Analysis

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Preparing a Keyword List for Project
  • Localized Keywords Research
3 – On-Page Optimization (Onsite)

  • Basics of Website Designing / Development
  • Essentials of good website designing
  • HTML Basics for SEO
  • Usability and User Experience in Website
  • Importance of Domain Names and Value
  • Domain Selection
  • Website Structure and Navigation Menu Optimization
  • Coding Best Practices
  • Filename Optimization
  • Title Tag Optimization
  • Keywords
  • Keywords Research in Various Search Engines
  • Meta Tags
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Header and footer
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques
  • HTML Validation using W3C
  • Google SEO Guidelines
  • Google Page Rank
  • Website Architecture
  • Hosting Selection
  • How the Search Engine works
  • Heat map of Home page
  • Creating sitemaps
  • Image tag optimization
  • Google webmaster tools
  • Yahoo Feed Submission
4 – Off Page Optimization

  • Submission to search engines
  • Introduction to Offsite Optimization
  • Local marketing based on locations
  • Promoting Subsequent pages of the website
  • Black Hat / White Hat / Grey Hat SEO
  • Submission to Relevant Directories
  • Linking Building Methodology
  • Free Links / Paid Links
  • Directory Submission
  • Blog Submission
  • Free Classifieds
  • Forums
  • Forum Signatures and Commenting
  • Press Releases
  • Video optimization
  • How to promote home page
  • Social Bookmarking
  • Local Business Listing
  • Classifieds Posting
  • Using Blogs for SEO
  • Blog Commenting
  • Article Submissions
  • Video Submissions
  • Social Media Optimization Techniques (Basics)
  • Tracking the Links and Page Rank
  • Press Releases
5 – Reports and Management

  • Website Position Analysis in various search engines
  • Introduction to Google Analytics in details
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports