Market Research


Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy.

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Course Description


Marketing research is the systematic and planned analysis of data about a particular target market, competitions and environment. Market Research is the process of estimating the viability of a new service or product through different procedures such as reports, surveys and various focus groups, It allows the firm to discover company about their target groups and the thought process of consumers about a product before it is available to public.

Training Content

  1. Advertisement Research
  2. Brand Research
  3. Concept Testing
  4. Customer Satisfaction Research
  5. Demand Estimation
  6. Distribution Channel Audits
  7. Price elasticity Research
  8. Segmentation Research