Course Description
SEO (Search Engine Optimization) Search Engine Optimization is a technique that is promoting the website on search engines and ensuring to get relevant traffic & site rankings in major search engines – Google, Yahoo and Bing.
Theinterns stepped ahead to bring expert knowledge and experience packaged together into a well-designed course content suiting the current industry needs. Our training program will gives you in-depth knowledge and offers you full learning and understanding of the topics in a highly interactive manner.
Duration: 45/90/180 Days
Trainer: 6-12 years of industry experience
Certificate: Yes
Live Project: Yes
Implementation: 100% Practical
Placement: 100% Assistance
Training Content
1 – Introduction
- Internet and Search Engine Basics
- Importance of Internet Marketing
- Types of Internet Marketing Methods
- Importance of Search Engines
- How the search engine works
- Page Rank Technology
- Google Web Masters Tools
2 – Keywords Research and Analysis
- Introduction to Keyword Research
- Types of Keywords
- Keyword Research Methodology
- Preparing a Keyword List for Project
- Localized Keywords Research
3 – On-Page Optimization (Onsite)
- Basics of Website Designing / Development
- Essentials of good website designing
- HTML Basics for SEO
- Usability and User Experience in Website
- Importance of Domain Names and Value
- Domain Selection
- Website Structure and Navigation Menu Optimization
- Coding Best Practices
- Filename Optimization
- Title Tag Optimization
- Keywords
- Keywords Research in Various Search Engines
- Meta Tags
- Meta Tags Optimization
- Headers Optimization
- SEO Content Writing
- Page Speed Optimization Tool
- Anchor Links Optimization
- Internal Link Strategy
- Header and footer
- Creating an HTML and XML sitemaps
- URL Rewriting Techniques
- HTML Validation using W3C
- Google SEO Guidelines
- Google Page Rank
- Website Architecture
- Hosting Selection
- How the Search Engine works
- Heat map of Home page
- Creating sitemaps
- Image tag optimization
- Google webmaster tools
- Yahoo Feed Submission
4 – Off Page Optimization
- Submission to search engines
- Introduction to Offsite Optimization
- Local marketing based on locations
- Promoting Subsequent pages of the website
- Black Hat / White Hat / Grey Hat SEO
- Submission to Relevant Directories
- Linking Building Methodology
- Free Links / Paid Links
- Directory Submission
- Blog Submission
- Free Classifieds
- Forums
- Forum Signatures and Commenting
- Press Releases
- Video optimization
- How to promote home page
- Social Bookmarking
- Local Business Listing
- Classifieds Posting
- Using Blogs for SEO
- Blog Commenting
- Article Submissions
- Video Submissions
- Social Media Optimization Techniques (Basics)
- Tracking the Links and Page Rank
- Press Releases
5 – Reports and Management
- Website Position Analysis in various search engines
- Introduction to Google Analytics in details
- Installing Google Analytics
- Basics of Google Analytics
- Visitors Reports
- Geographic Reports
- Traffic Sources Reports
- Keywords Reports
